MALAYBALAY CITY (August 28, 2024/PIA) — “Bukidnon’s coffee beans, renowned worldwide for their quality, have elevated the province as a global coffee destination. We have world-class coffee beans right here in our backyard. It’s time to unleash their full potential,” declared Governor Rogelio Neil P. Roque

Despite this international acclaim, the governor emphasized that the local coffee industry remains weak and underdeveloped. However, he believes the province’s coffee industry is on the cusp of a transformation.

To achieve this revitalization, Roque aims to establish Bukidnon as the “Arabica Capital” of the Philippines. In a recent state-of-the-province address, he referred to the coffee potential as a hidden treasure, underscoring the untapped opportunities.

He said that with the right strategies and investments, Bukidnon can become a shining example of how to turn agricultural resources into economic prosperity.

To turn this vision into reality, the provincial government has established a technical working group (TWG) dedicated to crafting a comprehensive coffee roadmap.

This collaborative effort brings together farmers, processors, sellers, café owners, baristas, and coffee enthusiasts to chart a course for the industry’s growth.

The roadmap will prioritize improving coffee quality and marketability using advanced processing techniques.

Bukidnon seeks to boost its local economy and generate new opportunities for farmers and entrepreneurs by reinventing raw coffee beans into high-value products like roasted and ground coffee.

“We want to add value to our coffee beans. We aim to increase farmers’ income and establish Bukidnon as a leader in the global coffee market,” Roque said.

He explained that the newly created TWG is a significant milestone for Bukidnon’s coffee sector because the expertise and experience of various stakeholders could develop a sustainable and profitable coffee industry that can compete globally.

Bukidnon envisions a future where local products, including coffee, are celebrated domestically and internationally.

As the province embarks on this pursuit, the successful implementation of the Coffee Roadmap could serve as a model for other regions seeking to harness their unique agricultural products for economic development. (Bernadith G. Epan/PIA 10-Bukidnon)