MALAYBALAY CITY (February 6, 2026) — A delegation of 125 Filipino-American pilgrims from the Archdiocese of San Francisco arrived in Malaybalay on February 1 as part of Philippine Pilgrimage 2026, a faith-based tourism initiative enabling overseas Filipinos to reconnect with their Filipino identity and spiritual heritage through visits to religious landmarks in Bukidnon

Malaybalay City Mayor Jay Warren Pabillaran said the pilgrimage frames tourism as a platform for “root-finding,” strengthening the cultural and personal ties of the Filipino-American overseas community while expanding the city’s appeal in the global religious tourism market.  

“The collaboration aims to broaden the local tourism industry beyond sightseeing by offering high-value, customized experiences that appeal to the international market,” Pabillaran said.  

Organized by the Department of Tourism in Region 10 (DOT-10), Rajah Tours, and Tourist Depot, the journey combined spiritual activities with cultural immersion, bringing pilgrims to key religious landmarks across the city.  

The delegation visited the Abbey of the Transfiguration—a Leandro Locsin-designed site known for Benedictine hospitality and Monk’s Blend Coffee—and the Carmel of the Hearts of Jesus and Mary, a hilltop sanctuary recognized for its serene atmosphere and highland views.  

Pabillaran said these visits position Malaybalay as a premier destination for the “Faith, Farm, and Heritage” circuit, increasing the city’s international visibility.  

Beyond site visits, pilgrims joined sessions led by the City Tourism Office, where they learned traditional Kaamulan Festival dances, deepening their engagement with local culture and indigenous traditions.  

Organizers said the initiative serves as a vital link for overseas Filipinos, particularly those born abroad, to understand local faith and culture.  

Pabillaran welcomed the group, citing the economic and promotional gains of faith-based tourism.   

“To be part of this pilgrimage is an honor. Every visitor creates opportunities for our local families and entrepreneurs. I hope the pilgrimage becomes an annual event to showcase local products,” he said. (Jessa M. Cleopas/PIA-10/Bukidnon)

Members of the 125-strong Filipino-American pilgrimage delegation gather for a fellowship activity in Malaybalay City, highlighting the cultural exchange and community-building goals of Philippine Pilgrimage 2026. (Photo courtesy of ZDAcoymo/Tourist Depot Travel and Tours)